Jord unveils new logo and visual identity

Jord, the Swedish carbon credit and biofuel firm, is proud to unveil its new visual identity. Since its founding in 2016 (as Skymining), the company has expanded its geographical presence to include locations in Senegal and the Dominican Republic, and grown to serve businesses in a variety of industries in order to offset their unavoidable carbon emissions and help them to achieve their sustainable goals.

"At Jord, we understand that the carbon credit market is expanding and evolving quicker than ever. More businesses are looking to compensate for their unavoidable carbon emission and become more sustainable.  As a result, our services are continually evolving to match new demands, and we're thrilled to reveal Jord's new look, which will help us move forward to the next part of our journey." says Henrik Harryson, Jord's Business Development.

The rebranding work took nearly five months and three elements were taken into account during this process: a new name, logo, and color palette.

A new name

The new name "Jord" replaces the previous one (Skymining), better emphasizing the firm's Swedish heritage, natural and holistic approach as well as the new brand philosophy and values. Jord is a Swedish term that means "earth." It also refers to the ground, land, or soil in a broader sense. This new name is simple but meaningful, evoking aspects that, in a single word, describe the firm's ideals and operations. Furthermore, it is a word that is directly related to the Nordic roots and principles of Trust, Transparency, Innovation, Positivity, and Sustainability.

"It's a word that makes our name unique and solid - it's easy to remember and connotes our bond with Sweden, nature, and the soil in a clear and distinct way" adds Henrik.

‍Color Inspired by Nature

A color palette were developed that reflects the variety and beauty of the colors in the sky and soil. The primary hues are bright green and dark blue, which were complemented and contrasted by secondary light blues and tertiary greens, oranges, yellows, and lilac. They work together to create a clean yet sophisticated overall palette with flexibility and dynamism.

‍Blue

Blue can be found in the sky, mountains, and the ocean. It is the most universal and non-controversial color. Blue is a color that represents, honesty responsibility and trustworthines.

‍‍‍Green

Green is the most prevalent color in nature; it is thought to be calming and ubiquitous. Green is a color related to growth, balance, and renewal.

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“We've redesigned our visual identity system for a digital-first world, with a new color palette, and a new library of icons inspired by our values, to bring our brand to life. We also have a distinct photography style that features genuine and diverse people who contribute to our global network.” adds Rocío López, Jord's Marketing Coordinator

A Meaningful Logo

The new logo is intended to be a simple and recognisable brand asset related to nature while also conveying confidence and strength. The "O" represents the sky as a blue arch, and thriving nature as green leaves. 

“Our logo is simple yet powerful, approachable and modern, inspired by natural elements such as the sky, the soil, and the planet earth; this logo embodies our values and purpose, moving us forward into the future.” tells Rocío

“Our partners, clients, and franchise are stronger when our brand is strong. Let's go out and share the news of our rebrand with the world” Rocio finishes.

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For further details, please contact:

Rocío López
Marketing Coordinator at Jord‍

rocio.lopez@jord.one

About Jord‍

Jord is a Swedish company headquartered in Stockholm that is rebalancing the carbon cycle by producing solid biofuel and biochar from C4-grass. Jord's unique process solves three problems simultaneously:

• Degradation of land.
• Dependency on fossil fuels.
• Increasing levels of CO₂ in the atmosphere.

Within Jord's regenerative agroforestry model, nature-based solutions are combined with innovation, constantly exploring ways to make a lasting, positive impact on our planet and society. Jord also provides carbon credits for businesses committed to reducing CO₂ emissions by offsetting otherwise unavoidable carbon emissions within their value chains. By partnering with us, businesses have the opportunity to go beyond sustainability.

Read more about Jord.‍